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AEO / GEO: Why Optimizing Your Website for Google Alone Is No Longer Enough

  • Writer: Valdonė Butrimaitė
    Valdonė Butrimaitė
  • Jan 30
  • 3 min read

For a long time, it was enough to focus on one thing — being found on Google. Optimizing keywords, writing a few SEO texts, making sure the site loads fast.


Today, that’s no longer enough.


More and more people search for information through artificial intelligence tools like ChatGPT, Gemini, and similar systems. They don’t show ten blue links. They provide one direct answer.


The real question is:Can your website become that answer?


How the way people search has changed


Before:

  • a person types “psychologist in Vilnius”

  • sees a list of websites

  • decides where to click


Now, more often:

  • a person asks:“Which psychologist in Vilnius should I choose if I work independently?”

  • AI provides a ready-made recommendation


If your website:

  • doesn’t answer specific questions

  • lacks clear structure

  • communicates in vague, abstract language


AI simply won’t select it.


What AEO and GEO actually mean (in simple terms)


AEO – Answer Engine Optimization


This means preparing your website so that:

  • it provides clear, direct answers

  • it’s understandable not only to people, but also to AI systems

  • it can be referenced as a reliable source


GEO – Generative Engine Optimization


This focuses on making sure that:

  • generative AI models can use your content

  • recommendations are built from your website, not your competitors’


In short: SEO targets search engines.AEO and GEO target answers.


Why most websites are not ready for this


Many small business websites struggle with the same issues:

  • texts that sound “nice” but say very little

  • no clear question–answer sections

  • overuse of generic phrases like “quality” or “tailored solutions”

  • lack of structure that AI can actually read and use


The result is simple: AI can’t see your website, because there’s nothing clear to extract.


What a website needs to be AEO / GEO ready


There’s no magic or complicated technology involved. What’s needed is:

  • clear headings (what you do, for whom, how)

  • structured Q&A or FAQ sections

  • logical page hierarchy

  • semantically clean, precise content

  • fast-loading, technically clean pages


Most importantly: this starts with structure and content, not visual design.


How this is solved using Wix Studio


With Wix Studio, AEO and GEO can be implemented without custom coding:

  • full control over H1–H3 headings

  • easy creation of FAQ and structured content blocks

  • fast content updates based on real user questions

  • strong mobile and performance optimization

  • simple, client-friendly website management


This allows you to build websites that:

  • look clean and professional

  • and, more importantly, work in both search engines and AI environments


Does every website need AEO / GEO?


No. If you:

  • don’t have a clear offer

  • use your website only as a basic online presence

  • already get enough clients through referrals


AEO / GEO might not be necessary.


But if you:

  • offer services

  • want to be found without relying on ads

  • have clients who search for answers, not slogans


then it’s worth evaluating whether your website is ready for this shift.


Final thoughts


Search is changing. And the role of a website is changing with it.


The question is no longer “does my website look good?” but rather: is it understandable to both people and artificial intelligence?


If you’re wondering whether AEO / GEO makes sense for your website,we can look at it calmly and objectively. Not every project needs it — and that’s completely fine. 👉 Parašykite man – kartu rasime sprendimą, kuris duos realių rezultatų.

 
 
 

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